About Me
Chirag Dattani is a senior advertising executive and retail media expert with more than 15 years of experience leading digital transformation for global brands. He has successfully managed portfolios exceeding $100M annually, delivering measurable growth through performance-driven strategies, innovative retail media solutions, and data-informed decision-making.
Most recently, Chirag served as Group Director, Search & Commerce at GroupM, where he oversaw media investments for clients including Coca-Cola, Dell, and Signet Jewelers. In this role, he led a team of 25+ specialists across search, shopping, commerce, and onsite display, and drove adoption of emerging retail media networks such as Amazon, Walmart, Kroger, and Target. His leadership enabled a 30% year-over-year increase in ad-attributed revenue while advancing automation, AI, and addressability within client strategies.
A proven builder of organizations and talent, Chirag has scaled and retained high-performing teams with a focus on mentorship, accountability, and collaboration. His ability to balance strategic foresight with operational execution has established him as a trusted partner to senior executives navigating the rapidly evolving commerce landscape.
Chirag’s thought leadership has been featured in industry publications including CampaignLive, where he has shared insights on the role of AI in paid search, global PPC strategy, and omni-channel retail approaches. He holds an MBA from the New Jersey Institute of Technology, a Master’s in Commerce from the University of Mumbai, and advanced certifications from Harvard University and New York University.
With deep expertise at the intersection of advertising, retail, and technology, Chirag continues to shape how brands engage with consumers, optimize investments, and drive sustainable growth in an increasingly dynamic marketplace.
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